We are focused on preventing extremist wins by leveraging data, design, and technology to turn out democratic voters.
Since 2020, TFC’s digital only Voter Turnout Program has had an immense impact on turning out voters in key states up and down the ballot. Turnout wins close races, and voters are online. If we’re not there, our opponents will be. Every voter we reach can tip the scales.
In 2024, we focused on 5 key states—PA, WI, MI, AZ, and NV—covering Senate margins in MI and WI, and boosting conversions with smarter ads, new platforms, and influencer content.
We make it easier for voters to vote-by-mail or vote early.
We use our background in digital marketing and data to focus solely on digital outreach and reaching likely Dems who are less likely to vote where they are.
We are committed to testing and analytical rigor, even in off-years we are constantly learning what works and doesn't to maximize impact.
We target likely Democrats who are less likely to vote both using the voter files and other tested means to more effectively reach new voters.
We own the entire voter journey from signup to chase - making it easier to measure, test, and iterate.
We focus on states where voters can decide both Presidential outcomes AND many other key races up and down the ballot - from US Senate to state legislatures. It's a 2:1, or a 2 for many.
We've tested over 500 derivations of messaging and creative formats. Constantly testing means we don't take anything for granted and we're able to find what truly works best to help key voters turnout and change outcomes.
